CEN TRAINING | "Making the Ask" Fundraising - Level 201 | Online, 6/10
Registration Information
June 10, 2021 | 1:00pm - 4:00pm



"Making the Ask" Fundraising - Level 201



In response to COVID-19, CEN has moved all of our programs online, offering virtual training opportunities that merge fundamental best practices with crisis management resources and opportunities for peer-to-peer connections and support. Additionally, we're offering special discounts and payment plans to make these offerings increasingly accessible during this challenging time (details below).



About the Workshop

Have you ever wondered who was responsible for fundraising and how this can be accomplished effectively? If so, this training is for you! The basics are revealed in Fundraising 101, while this session will help you identify best practices for successful fundraising while clarifying roles at every level of a nonprofit organization. Together we will explore and practice strategies and techniques to set proper expectations, expand your team's ability to raise money for your organization (including special strategies during times of crisis), and maximize your impact.

Intended Audience: Nonprofit staff, executive directors, and board members who participate or are interested in learning more about fundraising. 


  • Learn to create a development plan during a crisis

  • Deep dive into various types of fundraising and identify ways you may help

  • Pinpoint fundraising responsibilities at every level of your organization

  • Examine the stages of fundraising 

  • Uncover fundraising facts and trends 

  • Practice making the ask




CEN has been working diligently to offer paralleled course content and, in order to deliver the highest quality courses, we are breaking our online workshops up into two parts. 

WhenJune 10th, 2020 1:00 pm - 4:00 pm

Where: Online

Cost*: CEN Members - $75 | Non-members - $150

Instructor: Colsaria Henderson



*Discounts & Payment Plans Available

In response to COVID-19, we are offering customized payment plans and have a limited number of scholarships available on a needs basis. Please email information@cen.org for details and to set up a personal payment plan.


Special Opportunity for Santa Clara County Nonprofits:

Applied Materials Foundation Discounted Price: CEN Members - $20 | Non-members - $40

Thanks to ongoing funding from the Applied Materials Foundation, all Santa Clara County nonprofit professionals (staff & board members of organizations located in or serving the Santa Clara County population) can take advantage of deep discounts to any of CEN's nonprofit professional development workshops. Thank you, Applied Materials Foundation, for providing local organizations access to needed training so that we can all deepen our community impact!





Please note: Contact information for each registrant will be shared with the full class to promote connections among the cohort. If you would prefer that your information not be shared, please email information@cen.org about your preferences after completing your registration.

CEN Events Cancellation Policy: CEN will accommodate cancellations up to three business days prior to the start of any event.  A registered attendee who has been billed or invoiced but is a “No Show” on the day of the event will still be billed for the event. There are no exceptions to this policy, but substitutions are permitted at any time as long as the attendee is from the same organization.  Approved refunds – requested before the 3 business day cutoff – will be issued through the original form of payment.  Thank you!

In completing this event registration, you are providing CEN the irrevocable right to use your photograph for CEN promotions. You waive your right to inspect or approve any event photograph(s), including written copy that may be used and created in connection therewith. You agree that CEN owns the copyright in these photographs and waive any claims based on their usage or the works derived therefrom. Please click here to view CEN’s full privacy policy.


Add Event To My Calendar