CEN TRAINING | Fundraising Basics - Level 101 | Online, 6/10
Registration Information
June 10, 2021 | 9:00am - 12:00pm



Fundraising Basics - Level 101



In response to COVID-19, CEN has moved all of our programs online, offering virtual training opportunities that merge fundamental best practices with crisis management resources and opportunities for peer-to-peer connections and support. Additionally, we're offering special discounts and payment plans to make these offerings increasingly accessible during this challenging time (details below).



About the Workshop

For many of us, just thinking about fundraising can be daunting. Sound familiar? Then join us for this workshop, and learn how you can take the fear out of nonprofit fundraising! Participants will explore the basic fundraising process, gain a framework for building a comprehensive fundraising plan, and will learn how to develop a case for support and then strategies to communicate it effectively to donors. We will also touch on the Board's role in fundraising and how best to support these efforts. This beginner level session will leave you with the templates and resources you need to start fundraising more strategically.

Intended Audience: Nonprofit staff, executive directors, and board members that are new to fundraising and/or seeking a better understanding of the process.


  • Gain an understanding of the nonprofit fundraising process

  • Explore common fundraising activities and how to assess ROI for each

  • Leave with a roadmap to identify support materials needed and develop a fundraising plan for your organization

  • Take away tools to help get your entire board to become more comfortable with - and involved in! - fundraising efforts




CEN has been working diligently to offer paralleled course content and, in order to deliver the highest quality courses, we are breaking our online workshops up into two parts. 

When: June 10, 2021 | 9:00 am - 12:00 pm 

Where: Online 

Cost*: CEN Members - $75 | Non-members - $150

Instructor: Jenn Torai



*Discounts & Payment Plans Available

In response to COVID-19, we are offering customized payment plans and have a limited number of scholarships available on a needs basis. Please email information@cen.org for details and to set up a personal payment plan.


Special Opportunity for Santa Clara County Nonprofits:

Applied Materials Foundation Discounted Price: CEN Members - $20 | Non-members - $40

Thanks to ongoing funding from the Applied Materials Foundation, all Santa Clara County nonprofit professionals (staff & board members of organizations located in or serving the Santa Clara County population) can take advantage of deep discounts to any of CEN's nonprofit professional development workshops. Thank you, Applied Materials Foundation, for providing local organizations access to needed training so that we can all deepen our community impact!




Please note: Contact information for each registrant will be shared with the full class to promote connections among the cohort. If you would prefer that your information not be shared, please email information@cen.org about your preferences after completing your registration.

CEN Events Cancellation Policy: CEN will accommodate cancellations up to three business days prior to the start of any event.  A registered attendee who has been billed or invoiced but is a “No Show” on the day of the event will still be billed for the event. There are no exceptions to this policy, but substitutions are permitted at any time as long as the attendee is from the same organization.  Approved refunds – requested before the 3 business day cutoff – will be issued through the original form of payment.  Thank you!

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